Tuesday Tech Tip: Treatment Video’s Boost YouTube and Your Website

Tuesday Tech Tip: Treatment Video’s Boost YouTube and Your Website

You might notice a theme this month with our Tuesday Tech Tips… We are stressing the importance of video throughout your web presence because we know that it’s one of the cheapest, easiest forms of internet marketing that is exceptionally effective. Last week we ranted and raved about the sheer volume of video that is shared and viewed and let’s face it, we got a little carried away with the numbers. We’re going to hold ourselves back from doing so this week and instead we’re going to discuss another way to increase the number of video’s on your YouTube channel using just you, the doctor!

On most PDM sites, there’s about 70-90 pages of content for patients to sift through when doing their research about gum disease or treatment options. All this content is great for your Google rankings but it may be a bit overwhelming to patients who want quick, factual information without having to read everything. This is where you come in.

As the dentist or periodontist in your practice, you are the expert on the treatments and technology that you offer your patients. Who better to explain a procedure to visitors to your YouTube page or website than you?! Treatment videos are a great way to explain treatments, procedures, or technology through video which can then be placed on the corresponding page on your website. Patients will then have the option to either listen to you explain it or read about it themselves or both!

Recording treatment videos is simple and easy but, let’s face it, Rome was not built in a day and your treatment video library won’t be either. There are many different procedures you offer in your office and it’s important that you take the time to think out how best to explain each procedure rather than rushing through it. Quality does matter in this case and good planning will ensure that your explanations are clear and easy to follow.

Some tips…

1. Plan out what you’re going to say and do during the recording. This will keep the video concise, clear, and focused on the treatment.
2. If possible, explain the procedure in as short a time as possible. The end of a video that’s longer than 5 minutes will probably never be seen. Don’t waste your time or theirs. You’re just explaining the basics of the procedure, you do not need to go too in depth.
3. Use models, figures, drawings, etc. that you usually use in a consultation. If you usually use a model to explain a procedure during a consultation, it’s probably going to make it easier for you to explain the procedure on camera.
4. Speak clearly and don’t rush.
5. Use a nicer camera. Your cell phone will work for a video testimonial but for a treatment video you may want to use something that will produce a nicer quality video. It’s important that you can understand and see the speaker easily.