Tuesday Tech Tip: A Month of YouTube Videos… YouTube Means YouToo, Dentists!

Tuesday Tech Tip: A Month of YouTube Videos… YouTube Means YouToo, Dentists!

YouTube is one of the greatest sources for revenue and lead generation on the web and the best part is that it’s FREE. Yes, that’s right, it’s free advertising and a very successful form of free advertising. After it launched in 2005, YouTube quickly became one of the most powerful forces in social media with over 48 hours of content being uploaded and shared each minute. And, with more than 4 billion daily users, YouTube is full of potential patients for your office. That’s right doc, YouTube is where you need to be.

This month we’re going to focus all our Tech Tuesdays on YouTube and the glories of video (you’ll probably be quite sick of hearing about it) because, believe it or not, a lot of your competition is already on YouTube and they’re killing it. If you’re not among them then you are probably missing out on the most powerful (free) marketing available to you.

So here is some information about YouTube that you should know before you get started. Each Tuesday this month we will post a type of video that is easy and inexpensive for you to produce yourselves that will help boost your YouTube channel.

Did you know…

1. It’s important to upload often? When a viewer stumbles on your YouTube page it’s going to be pretty underwhelming when you have just three videos posted back in 2010. Booorrring. And if that’s what your page is looking like right now, you need to get busy producing videos because you’re loosing opportunities with your viewers. Viewers want to see pages with many videos because it helps lend to your credibility online. They may even begin subscribing to your videos because of the big impact you made on them when they first visited your page. This means you need to start producing videos now and seeing results right away.
2. YouTube is the second most trafficked site on the internet today? Yeah, that’s right it’s second. People are getting everything from their news to their entertainment online now and YouTube is facilitating all of that. Did you know that 12.7% of people get their news from YouTube rather than the TV? Traditional methods of sharing information are quickly disappearing… Don’t disappear with them!
3. You can share your YouTube videos across all your social media platforms and on your website? You can and it’s easy. Stats show that video postings on your Facebook page greatly increase your click through rates and videos on your website help boost rankings. It’s a win-win all around!
4. Google owns YouTube? Google purchased the website and began linking rankings with videos. Video content improves search engine rankings 52 times more than written text and can improve rankings within 48 hours of posting. These are incredible results!
5. PDM clients have a custom YouTube channel created for them? We know the value of video so we create a YouTube channel for each of our clients with highly optimized keyword tags to help push the video to the top of Google searches. Any video that you create and want added to your page, we will add to your YouTube page, tag it, and put it on your website.