Tuesday Tech Tip: Spice Up Your Staff Page With Video

Tuesday Tech Tip: Spice Up Your Staff Page With Video

Every single staff page we’ve ever produced or seen online is the same across all industries. They have a picture of the staff member and a short description of their education, work experience, and personal life. And this is fine, of course. It’s certainly all patients expect to see when they log on to the Staff page of any site. But here’s an option for jazzing it up a bit that also helps your YouTube and Website rankings!

How about instead of having your staff members type up a description of their life, you record it on video?! Okay, they may be a little reluctant to do so but those that are excited about the option (or who can be coerced into doing it) should be allowed to. Adding videos to your YouTube channel is invaluable to its success and even a simple 1-2 minute video like this will help. And think about how cool it will look on the Staff page of your website to have short videos of each staff member talking about themselves! Talk about a way to set yourself apart!

So, if you’re able to get them to do it, here are some tips:

1. Any recording device will do, unless you’re the doctor. If you’re the doctor, then your video must be of higher quality.
2. Make sure the staff member can be heard and seen clearly.
3. Keep the video’s short and sweet. They should be no longer than 1 minute, two max.
4. Keep your staff member on track by asking them to describe their education, their work experience at your office, and a few of their hobbies when they’re not at work. If you want, ask them something more personal about work, “What’s your favorite part of your job?” This can help give the video a more personal touch.
5. Have them rehearse a few times. You don’t want to share a video where “Um” is said 30 times and the staff member stutters a lot out of nervousness. That won’t impress anyone.