Monday Morning Meeting: 5 Chances to Make a Good First Impression – Informational Materials

Monday Morning Meeting: 5 Chances to Make a Good First Impression – Informational Materials

Have you ever walked into an office and thought, “These guys get it”? Their reception area is up-to-date, clean, fresh. Their receptionist is personable, friendly and helpful. Their office materials are professional and organized. Those are the offices where the staff and doctor “get” that making a good first impression is everything.

However, there are many offices out there that either don’t care or don’t think about making a good first impression. What a waste! Making a good first impression can make or break a patient’s experience in your office. And you only get five chances to wow a new patient.

Chance 6: Informational Materials

We know that informational materials can be expensive, however they really do set the tone for the type of high-end office you’re trying to brand. Your brochures and booklets show a lot about your office and where your priorities are. If your information materials are out of date, beat up, unattractive, or simply vague, you are conveying the message to the patient that you don’t really care if they understand their own treatments.

Informational materials should be professionally done. They need to represent you, even when you’re not around. They should be clean, neat, informative, and relative to the procedure. They should also be organized neatly for the patients to peruse while waiting for their appointments or in a folder for them to take home with them. Presentation is everything!

Some things to consider:

1.     Do your marketing materials have your name on them?

2.     Are your informational materials informative and up to date?

3.     Are your informational materials located in a place patients can peruse them?

4.     Do they look up to date or current?

5.     Did you create them yourself on your own computer in office?