Monday Morning
Meeting: 5 Chances to Make a Good First Impression – The Office
Have you ever walked into an office and thought, “These guys
get it”? Their reception area is up-to-date, clean, fresh. Their receptionist
is personable, friendly and helpful. Their office materials are professional
and organized. Those are the offices where the staff and doctor “get” that
making a good first impression is everything.
However, there are many offices out there that either don’t
care or don’t think about making a good first impression. What a waste! Making
a good first impression can make or break a patient’s experience in your
office. And you only get five chances to wow a new patient.
Chance 2: The Office
We’ve all visited an office where the parking lot was a
mess, the front door stuck, the reception area was out of date, and the
bathroom was dirty. We bet you turned around and left, didn’t you? So would we.
This kind of attitude towards maintaining a clean and efficient office doesn’t
reflect well on the kind of doctor the patient is going to be seeing.
It is so important that you have a nice reception area. We’re
not encouraging you to go spend $20k on renovations. But we are encouraging you
to think about slapping up a new coat of paint, investing in some new reception
chairs, and hiring a lawn guy to deal with the leaves in the grass. Simple
improvements like this really show that you prioritize taking care of things
that are yours and this will reflect on your attitude towards taking care of
your patients.
Some things to consider:
- 1. Is there trash in your parking lot? Be honest…
- 2. Is the entry way clean, free of debris, and easy to access?
- 3. Is the glass in the doorway and surrounding windows clean?
- 4. Does the building smell bad? Even if it just smells like a dental office, you may want to look into fixing that.
- 5. Is the furniture or carpet in the waiting room old, outdated, worn?
- 6. Are the restrooms clean and well stocked?
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