Monday Morning Meeting: 5 Chances to Make a Good First Impression – Website

Monday Morning Meeting: 5 Chances to Make a Good First Impression – Website

Have you ever walked into an office and thought, “These guys get it.” Their reception area is up to date, clean, fresh. Their receptionist is personable, friendly and helpful. Their office materials are professional and organized. Those are the offices where the staff and doctor “get” that making a good first impression is everything.

However, there are many offices out there that either don’t care or don’t think about making a good first impression. What a waste! Making a good first impression can make or break a patient’s experience in your office. And you only get five chances to wow a new patient.

Chance 1: Website

We may be a little biased when it comes to website design but we do know that without an attractive, easy to navigate site, your office is immediately going to struggle to spur a potential patient to call. There is just nothing more frustrating than not being able to find what you need quickly and efficiently. And outdated sites may make patients (especially younger patients) more hesitant to call as it can make your office as a whole seem outdated.

Many clients of ours have had sites that they were very proud of. However, it was evident that the doctor had written the content on the site because the content was so thick with jargon that no patient could possibly understand it. If you are writing above your patient’s understanding of dentistry, they’re going to feel talked down to and you’re going to loose them.

We know that building your current website was most likely a time consuming and expensive undertaking. However, it is imperative that you keep up with the advances in technology and design. Take a good look at your site and try to consider how a potential patient would see it. Things to consider:

• 1.     Is the look of the site current or outdated?
• 2.     Is the content easy for a patient to read and understand?
• 3.     How easy is it to navigate? Can you find the information you need quickly?
• 4.     Are there any pictures or videos on the site to make it visually interesting?