Monday Morning Meeting: Seven Things Your Customer’s Won’t Tell You Unless You Ask – Bad Websites

Did you know that customer research has shown that 96% of people won’t take the time to complain to a business?  This means that only 4% of those who had a bad experience at your office will tell you about it. However, you better believe that those who didn’t complain to you will certainly be complaining to someone else….

It’s important to provide your patients with the opportunity to express their frustrations or disappointments. But it’s more important to listen to these complaints and to utilize this knowledge to improve future patients experiences. It’s all about increasing the positivity people!

Patients Won’t Complain to You About A Bad Website

Your website is a window into your office. And as younger generations who grew up with internet technology come of age, the more important it is that your site is current, easy to navigate, and organized. Just like a rude employee, your lack of attention to your website reflects badly on your office.

Patients likely won’t tell you that your site is poorly designed, out of date, or difficult to navigate unless you ask them. They’re afraid of offending you so they’ll keep it themselves. But knowing that your site is too complicated or ugly for patients to use is valuable information that is quickly and easily rectified.

What Can You Do?

These are tips we found that can help improve your office and customer interactions.

Host a Customer Focus Group

Customer focus groups interviews are a great way to hear specifics on what customers like, dislike and ideas for new products and services.

Customer Satisfaction Survey

Customer satisfaction surveys can provide the data to identify what is working and what needs to be adjusted on services and products.  It also provides correlations between what the customer values and their intent to continue using products and services.

Customer Comment Cards

Customer comment cards provide more immediate feedback from customers and can capture customer response while the experience is still fresh in the customer’s mind.  This is a great opportunity to identify those things that affected the immediate experience of the customer.

Customer Interactions

Relationships really are the name of the game and interacting with customers on a regular basis sends the message that you care and it makes them feel valued.  I don’t think I’ve ever dined in a nice restaurant without seeing the manager interacting and thanking customers for coming in and checking on their experience.

Service Recovery

Every organization should have a service recovery process that allows employees at all levels of the organization to fix customer problems.  Great organizations do a good job of this and it pays off by creating a committed, loyal customer base.

Hearing customer complaints can be difficult, particularly when you and your employees are working so hard. However, until you can identify those things that the customer wants, and is willing to pay for, you are wasting your time.  Customers who share feedback with a business are gifting them with the information they need to provide the products and services that people are willing to pay for.

Learn More About Customer Service Here: http://thethrivingsmallbusiness.com/articles/7-things-most-customers-wont-complain-about/