Tuesday Tech Tip: Yes, your office needs an iPad and here are 5 reasons why

Tuesday Tech Tip: Yes, your office needs an iPad and here are 5 reasons why

We never fail to find it amazing when a dental office does not use an iPad during patient consults. Our immediate reaction is always, “Well why not?!”. This is because we’ve seen the amazing power of visuals, video, and interaction that an iPad offers to a technology driven patient base. Rather than using just pamphlets and handouts, incorporating presentations and video is a fantastic way to capture the attention of your patients and influence their decision making process.

Here are 5 reasons why you should run to the Apple store and pick up an iPad.

1. The KeyNote app on the iPad allows you to incorporate a presentation in to your patient consultations about the procedure you’re discussing. Similar to a PowerPoint presentation, KeyNote keeps your patient consult on track. Information is laid out on slides that can be switched at the user’s command, keeping the presentation uniform and tidy. Presentations can be customized to your office and should include bright colors, graphics, and pictures. The iPad allows you to turn a boring consultation with just a brochure into an interesting presentation.
2. PDM clients have their own custom YouTube channel created for them when they sign on with us. On their YouTube channel, we like to incorporate videos about their practice, procedures, and technology that they can then use during a patient consultation. Do you have an amazing video about LANAP? The iPad will allow you to share it with your patients during your consultations, providing visuals instead of just words.
3. If you haven’t already set up a Facebook page for your office, you need to do that right now. You can get patients to “like” your page by having the iPad ready at the front desk for them to log in and press “like”. You can then keep in touch with your patients by updating your status, posting pictures, and offering special offers to your Facebook friends.
4. Do you do a monthly newsletter? Free sites like MailChip allow you to create mailing lists and newsletters to send out as often as you’d like. Have the iPad available at the front desk so that patients can add their email address to your mailing list. It’s a great way to keep track of them and send them discount offers.
5. Video testimonials have been proven to be far more influential than written testimonials on dental websites. It’s very important that you don’t miss out on any opportunity to capture a patient’s happy reaction or feelings about your office and their treatment. Capture a video testimonial using your iPad Camera App that’s usually found on your iPad’s home screen. Record a short, 30 second to 1 minute video and then upload the video to your custom YouTube channel to be shared on YouTube and on your website!

We understand that sometimes using new technology can be confusing and difficult to master. PDM offers technical support to all our clients and we are happy to help with any questions you may have! Simply call us at 727-286-6211!