Monday Morning
Meeting: Working on Customer Service – #10 Expand Your Ideas of Who is a
Patient
Customer service may not be the first thing you think of
when you think about a dental office, but it is an integral part of the office
and should be considered an important part of each team member’s job. A dental
office’s most important asset is its’ patients and without them, the office
would not succeed in business. Practicing good customer service helps to grow
the success of the office as happy patients continue to come back and recommend
the office to friends and family. Ensuring that each team member is dedicated
to quality customer service and providing a positive experience for each
patient is one of the most important jobs there is.
There are ten rules to customer service that must be
followed. This week we’ll discuss who is a patient and how customer service
goes beyond just work.
Rule #10: Expand Your
Ideas of Who is a Patient
For many offices, patients are only the people who walk in
the door and have appointments with the doctor. But patients could actually be
anyone and how you treat these people can reflect badly or well on your
practice.
Everyone you encounter is a potential patient – your
neighbors, in-laws, UPS man, and bank teller. Treating everyone as you would a
patient helps to boost the reputation of your practice. This is especially true
if you are in uniform, are wearing the logo/name of your practice, or if you’re
talking about work. You might be surprised who knows you and where you work;
it’s important to always present a positive, kind attitude towards all current
or potential patients because your demeanor reflects back on your office.
Did you have a bad day? We all do from time to time but keep
quiet about it in public places like on a train or in a restaurant. Venting
about your frustrating day is healthy but if you’re doing so where potential
patients can hear you, then you might be doing yourself and your office a
disservice. Save your frustrations for a phone call at home.
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